All brands
Lifestyle & FashionSimulated data
Red or Dead
82 locations across 6 markets. Simulated performance for the last 30 days, compared with the previous 30 days.
Locations
82
Foot traffic
1.1M
-5.1%
Revenue
£12.3M
-7.3%
Close rate
18.5%
traffic → sale
Avg basket
£59
per transaction
Avg dwell
15.6 min
per visit
Traffic per door / day
460
visitors
Revenue per door
£149.5K
-7.3%
Closing-hour capture
13.8%
traffic in final trading hour
Loyalty share
58.5%
Club AIVI members
Foot traffic trend
Daily visitors, last 30 days
Revenue vs closing performance
Revenue (IDR) against close rate
Traffic by trading hour
Peak at 17:00 · strongest close rate at 15:00 (20.51%)
Operational signals
Simulated diagnostics
- Transactions
- 209,406
- Staffing coverage index
- 0.93×
- Return rate
- 5.2%
- Close-rate change
- -0.17 pts
- Avg dwell time
- 15.6 min
- Closing-hour capture
- 13.8%
Market breakdown
Performance by country
| Market | Stores | Traffic | Revenue | Close | Trend |
|---|---|---|---|---|---|
| United Kingdom | 50 | 697.2K | £7.6M | 20.8% | -1.7% |
| United States | 9 | 131.0K | £1.4M | 17.3% | -5.0% |
| Australia | 7 | 93.6K | £1.0M | 16.5% | -7.1% |
| Germany | 7 | 91.0K | £986.1K | 18.9% | -8.5% |
| Ireland | 5 | 73.4K | £795.0K | 16.5% | +0.2% |
| Netherlands | 3 | 45.9K | £497.4K | 17.1% | -1.6% |
Top locations
Ranked by revenue contribution
| Location | Traffic | Revenue | Close | Trend |
|---|---|---|---|---|
| Liverpool ONEUnited Kingdom | 81.5K | £1.1M | 21.8% | -9.0% |
| St James Quarter EdinburghUnited Kingdom | 78.1K | £1.0M | 23.6% | +2.0% |
| Trafford CentreUnited Kingdom | 62.4K | £874.5K | 22.4% | -19.1% |
| MeadowhallUnited Kingdom | 89.8K | £776.3K | 14.8% | -6.2% |
| Westfield StratfordUnited Kingdom | 64.0K | £753.4K | 18.0% | +1.7% |
| Bullring BirminghamUnited Kingdom | 59.5K | £732.5K | 21.3% | -2.0% |
| Cribbs CausewayUnited Kingdom | 81.7K | £716.9K | 17.6% | -5.1% |
| Mall of AmericaUnited States | 54.6K | £662.8K | 21.8% | +3.5% |
| Lakeside ThurrockUnited Kingdom | 84.6K | £661.0K | 15.5% | -8.1% |
| BluewaterUnited Kingdom | 46.3K | £503.3K | 16.4% | -2.4% |
| Westfield LondonUnited Kingdom | 59.5K | £491.4K | 15.9% | +4.5% |
| Dick's Sporting Goods NYCUnited States | 45.3K | £467.1K | 19.4% | -13.6% |
| KaDeWe BerlinGermany | 31.5K | £410.4K | 22.1% | -9.0% |
| Mall of BerlinGermany | 29.5K | £410.0K | 20.4% | -18.4% |
| REI Seattle FlagshipUnited States | 34.9K | £385.6K | 19.0% | -8.0% |
| De Bijenkorf AmsterdamNetherlands | 26.0K | £317.5K | 20.0% | +0.6% |
| Rebel Sport MelbourneAustralia | 31.3K | £316.0K | 18.1% | -14.3% |
| Alstertal HamburgGermany | 23.4K | £309.0K | 19.7% | -12.1% |
| Mall of the NetherlandsNetherlands | 27.8K | £304.7K | 19.4% | +0.3% |
| Westfield SydneyAustralia | 28.8K | £295.5K | 16.5% | -14.5% |
| ChadstoneAustralia | 32.8K | £255.4K | 15.2% | -9.0% |
| Liffey ValleyIreland | 24.3K | £238.0K | 18.6% | -17.3% |
| CentrO OberhausenGermany | 20.6K | £232.8K | 21.8% | -15.0% |
| Mahon PointIreland | 19.9K | £217.8K | 20.2% | +1.0% |
| Dundrum Town CentreIreland | 23.5K | £204.9K | 15.2% | -6.9% |
All figures on this page are simulated mock data for demonstration purposes and do not represent actual Pentland Brands trading results.